Event Branding & Graphics

Client: American Cancer Society

Working in collaboration with the American Cancer Society, I developed the visual campaign for Pretty in Pink, an '80s-inspired fundraising event supporting breast cancer research and awareness. The challenge was to capture the energy and nostalgia of the iconic era while creating an original visual identity that avoided copyrighted references to the film that inspired the event's name.

Over four weeks, I created a cohesive campaign spanning invitations, posters, email marketing, social media graphics, large-format signage, and digital displays. A custom neon-inspired identity and bold retro graphics gave the event a memorable, ownable look that generated excitement while remaining true to the organization's brand. The event ultimately sold out and exceeded its fundraising goals, demonstrating the impact of a cohesive campaign in supporting a meaningful cause.