Branding & Packaging Refresh

Client: Bell’s Brewery + Kaleidoscope

As Bell's Brewery expanded into new retail markets, the brand needed a packaging system that improved recognition without sacrificing the individuality of its beloved beers. Working as part of the creative team at Kaleidoscope, I helped evolve the Bell's visual identity by refining the logo and developing packaging concepts that strengthened portfolio consistency, increasing brand impact/recognition, enhanced shelf navigation, and celebrated the unique character of each brew.

Services: Brand and category audit, logo and packaging concept development, design execution