Branding & Packaging Refresh

Client: Bell’s Brewery + Kaleidoscope

Brand Objective: Explore ways to optimize the brand mark to increase legibility and build brand awareness in a growing and competitive market

Packaging Objective: Establish a design architecture that creates consistency across the portfolio without losing unique, individual personalities of each beer. Enhance product communication for clearer shopability as Bell’s expanded into new retail landscapes.

Our role: Brand audit, logo and packaging concept development, design execution