Ben’s Pure Maple Products Design

Ben's Pure Maple Products wanted to elevate the packaging for its Maple Saltwater Taffy and Maple Sugar while creating a stronger presence at retail. Previously sold in a clear stock bag with a simple product label, the packaging offered less opportunity to communicate the brand's story or stand out on the shelf. I developed fully branded, two-sided resealable pouches that elevated both the customer experience and the perceived value of the products through thoughtful structure, storytelling, and design.

Services: Packaging concept development, packaging design, brand storytelling, production-ready artwork, printer communication & oversight