Amazon Storefront Strategy & Design

Client: Simple Mills

As Simple Mills expanded its e-commerce presence, Amazon became a critical touchpoint for consumer education and conversion. As Design Director, I led the creative strategy for the brand's Amazon ecosystem, partnering with the E-commerce team to develop a more engaging and consistent shopping experience. This included directing a custom product photography shoot and overseeing the creation of more than 150 Amazon assets, including product renders, infographics, and A+ content that helped communicate product benefits beyond the package.

Services: Brand strategy, design mockups, photography Art Direction, product renders