Costco Packaging Strategy & Design

Client: Simple Mills

I had the opportunity to adapt Simple Mills Sea Salt Crackers and Brownie Baking Mix for the Club store environment, and enjoyed the challenge of creating a playful, ‘continuous graphics’ billboarding approach to the large stacked case displays. Through collaboration with the retail and manufacturing teams on technical logistics, we were able to bring this ideas to life in an impactful way.

Services: Brand strategy, retail audit, packaging & production design, photography art direction, print management, vendor management